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Healthcare Partnership Advisory · Since 2013
A single large health system can generate over 126 million annual impressions — more than 3× the NFL and NBA combined. Mainsail Group turns that audience into new, non-organic revenue for hospitals and high-trust access for consumer brands.
Beverage deals, brand partnerships, and sports sponsorship advisory — structured so your leadership team stays focused on patient care.
For Consumer BrandsA single large health system generates 126M+ impressions a year. Through Vizient and Premier, Mainsail opens the door to thousands more.
Strategic partners of Vizient and Premier
Representing 60%+ of U.S. staffed hospital beds
Pioneering healthcare brand partnerships since 2002
Hover or tap the i on each stat for full source citations
See the Gap
The Sports Deal
$14M / year
Adidas pays $14M annually so their shoes and apparel appear on KU athletes — people the public watches and admires. The logic: association with a visible, trusted group builds brand value.
KU Athletics, 2023
Your Health System
Untapped
Nurses are on their feet for 12-hour shifts and trusted by 75% of the public — more than any other profession. A structured footwear partnership gives brands authentic association with the most credible professionals in America, while generating new recurring revenue for your health system.
The Sports Deal
$350K+ / year
The University of Wisconsin Badgers — with declining attendance averaging 7,556 per hockey game — renewed their Pepsi pouring rights deal for 5 years at over $350K per year.
UW Athletics; HockeyDB.com, 2022–23 season
Just Down the Road
700K+ patients / year
UW Health cares for over 700,000 patients per year with 1,800+ employees — roughly 90× the Badgers' audience. For years, the sports team had the beverage deal and the health system had none.
uwhealth.org
What We Do
Our flagship practice. Mainsail's leadership has negotiated over $200M in value in pouring rights for healthcare clients. Your cafeterias, vending areas, and break rooms serve hundreds of thousands of captive consumers every day — and we manage the entire process, from RFP design to negotiation to activation.
We apply proven sports marketing strategy to healthcare — identifying B2C brands that benefit from reaching your captive audience, then structuring partnerships that generate new revenue.
Your health system is paying millions to be the Official Healthcare Provider for a pro or college team — with no expert representation at the table. We fix that.
How We Start
Most health systems have been burned by consultants who deliver an expensive deck and disappear — millions spent on advice, with no new revenue to show for it. We work differently. Every Mainsail engagement begins with a Partnership Value Assessment (PVA): a rigorous, hands-on analysis of the untapped revenue sitting inside your facilities — from beverage and pouring rights to brand partnerships and sports sponsorship contracts. It is our investment in you, and it is free to your organization.
$60K–$110K
Our typical investment per assessment — fully absorbed by Mainsail, at no cost to you.
4–6 weeks
From kickoff to a clear, actionable revenue roadmap built on real data — not a recycled template.
Yours to keep
The findings and roadmap belong to you — whether or not we ever work together.
A full revenue-opportunity map. A facility-by-facility view of your beverage, vending, brand, and sponsorship footprint — the foundation for identifying every dollar currently left on the table.
A contract audit & benchmark. We benchmark your existing pouring rights and sponsorship agreements against current market rates so you know exactly where you stand — and where you're underpaid.
Market & brand intelligence. Deep insight into which beverage partners and B2C brands want access to your audience — and what that access is genuinely worth.
An actionable execution plan. A clear roadmap — with prioritized opportunities, projected revenue, and the steps to capture it — designed around what your organization can realistically execute.
01
Discovery
We review your current contracts, facilities, and audience footprint to understand where you are today.
02
Analysis
We benchmark your agreements against the market and quantify the revenue opportunity, category by category.
03
Roadmap
We design the ideal future state — prioritized partnerships, deal structures, and projected value.
04
Readout
We present the findings to your leadership — a repeatable, proven methodology you keep, free and clear.
Why It Works
Mainsail has led more successful pouring-rights negotiations than any other advisory in healthcare — and every one of them feeds our proprietary data engine. It tracks and benchmarks the offer on your table against the real terms we've negotiated across systems like yours: rates, sponsorship value, volume commitments, and contract structure.
That comparison is the difference between negotiating from strength and guessing. Without it, you — or anyone negotiating on your behalf — are flying blind, with no way to know whether the deal in front of you is market-leading or leaving real money behind.
Your offer, benchmarked against the deals we've actually closed.
The PVA puts that data to work for your system from day one — so every number in your agreement is measured against what's truly achievable, not a vendor's opening position.
Our Promise
The PVA is free. We invest our own time, market data, and 33+ years of relationships up front because we're confident in what we'll find. We don't earn a dollar until we deliver real, measurable revenue — and we'll build a business case that holds us accountable to the savings and value we identify. The assessment is our investment in the relationship. The results are yours to keep.
Request Your Free AssessmentWhy Mainsail
Through Vizient and Premier — the two largest GPOs in America — Mainsail has direct relationships with thousands of health systems representing more than 60% of U.S. hospital beds.
Ronn Hollis has 33+ years at the intersection of sports marketing and healthcare. He knows what brands want, what hospitals need, and how to structure agreements that create genuine value for both parties.
From beverage giants to footwear brands to tech companies, Mainsail's partnership model has proven effective across multiple B2C categories.
We don't just introduce brands to hospitals. We structure the partnership, negotiate the terms, manage the rollout, and remain involved throughout.
Ronn Hollis, MMHC
Founder
"We are very selective about which brands get access to healthcare environments. The standard isn't just commercial fit — it's whether the brand makes the experience better for the people in that building." — Ronn Hollis
Our strategic advisory engagements begin with a focused executive briefing. We bring the market intelligence, benchmarking data, and strategic framework. You bring your goals.
Request an Executive Briefing
