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Healthcare Partnership Advisory · Since 2013
A single large health system can generate over 126 million annual impressions — more than 3× the NFL and NBA combined. Mainsail Group turns that audience into new, non-organic revenue for hospitals and high-trust access for consumer brands.
Beverage deals, brand partnerships, and sports sponsorship advisory — structured so your leadership team stays focused on patient care.
For Consumer BrandsA single large health system generates 126M+ impressions a year. Through Vizient and Premier, Mainsail opens the door to thousands more.
Strategic partners of Vizient and Premier
Representing 60%+ of U.S. staffed hospital beds
Pioneering healthcare brand partnerships since 2002
Hover or tap the i on each stat for full source citations
See the Gap
The Sports Deal
$14M / year
Adidas pays $14M annually so their shoes and apparel appear on KU athletes — people the public watches and admires. The logic: association with a visible, trusted group builds brand value.
KU Athletics, 2023
Your Health System
Untapped
Nurses are on their feet for 12-hour shifts and trusted by 75% of the public — more than any other profession. A structured footwear partnership gives brands authentic association with the most credible professionals in America, while generating new recurring revenue for your health system.
The Sports Deal
$350K+ / year
The University of Wisconsin Badgers — with declining attendance averaging 7,556 per hockey game — renewed their Pepsi pouring rights deal for 5 years at over $350K per year.
UW Athletics; HockeyDB.com, 2022–23 season
Just Down the Road
700K+ patients / year
UW Health cares for over 700,000 patients per year with 1,800+ employees — roughly 90× the Badgers' audience. For years, the sports team had the beverage deal and the health system had none.
uwhealth.org
What We Do
Your cafeterias, vending areas, and break rooms serve hundreds of thousands of captive consumers every day. We manage the entire process — from RFP design to negotiation to activation.
We apply proven sports marketing strategy to healthcare — identifying B2C brands that benefit from reaching your captive audience, then structuring partnerships that generate new revenue.
Your health system is paying millions to be the Official Healthcare Provider for a pro or college team — with no expert representation at the table. We fix that.
Why Mainsail
Through Vizient and Premier — the two largest GPOs in America — Mainsail has direct relationships with thousands of health systems representing more than 60% of U.S. hospital beds.
Ronn Hollis has 33+ years at the intersection of sports marketing and healthcare. He knows what brands want, what hospitals need, and how to structure agreements that create genuine value for both parties.
From beverage giants to footwear brands to tech companies, Mainsail's partnership model has proven effective across multiple B2C categories.
We don't just introduce brands to hospitals. We structure the partnership, negotiate the terms, manage the rollout, and remain involved throughout.
Ronn Hollis, MMHC
Founder
"We are very selective about which brands get access to healthcare environments. The standard isn't just commercial fit — it's whether the brand makes the experience better for the people in that building." — Ronn Hollis
Our strategic advisory engagements begin with a focused executive briefing. We bring the market intelligence, benchmarking data, and strategic framework. You bring your goals.
Request an Executive Briefing
